Small Business Saturday in Wheaton is Nov. 30

Buy local. Shop local.

They are familiar phrases, intended to remind residents that dollars spent at small businesses remain in the community longer, having a greater and stronger impact than buying at large businesses based elsewhere.

Saturday is Small Business Saturday nationwide, which the Small Business Administration says it has designed as “a day to celebrate and support small businesses and all they do for their communities,” according to its website.

The SBA urges shoppers to find small businesses in your community that are participating in the event, and stop in to buy some of their wares.

For the owners of small businesses, the SBA encourages:

• Reading the Holiday Marketing Tips & Ideas transcript of its web chat to find out how to increase sales volumes and to make the most of your holiday profit.

• Check the SBA’s Small Business Matters blog for tips on preparing for the holiday season:

1. 6 Ways to Maximize Your Return on Sponsoring or Hosting Holiday Events
2. 7 Holiday Marketing Tips on a Limited Budget
3. 5 Ways to Market Your Business for the Holiday Season
4. Start Now to Plan Your Holiday Retail Marketing Campaign
5. How to Market Your Business with an Event

• Make sure you get the free Small Business Saturday® marketing materials, which include sample posters and press releases, as well as updates on social media.

• Obtain the SBA’s free Small Business Saturday® educational materials via  Twitter. Tips for composing Tweets that pop and interest your followers, and how to launch promotions that are exclusive are included.