New Business: 'Nothing Bundt Cakes' to Open in Town Square Wheaton

Nothing Bundt Cakes will bring some buttery, cream-cheesy and nostalgic sweetness to town when it opens in the center of Town Square Wheaton this April.  

The Las Vegas-based business is expanding to the Midwest this year, with the Wheaton opening marking the first of its Illinois stores, said Jenna Barber, director of franchise sales at Nothing Bundt Cakes. There are currently 63 operating locations, she said.

Founded by entrepreneurial friends, Dena Tripp and Debra Shwetz in 1997, Nothing Bundt Cakes evolved to become a "modern yet nostalgic," brand that appealed to all ages with the sweets and design, according to the company's website.

The bakery carries cakes made fresh daily in sizes ranging from bite-sized "Bundtinis" and single servings to 8" cakes, 10" cakes and two-tier cakes. Flavors vary, including white chocolate raspberry, cinnamon swirl, carrot, red velvet, chocolate chocolate chip, lemon, pecan praline. The stores also carry gifts and decorations, from cake platters and pottery to candles, snacks and aprons.

Barber said that by the time the company applied and registered to franchise in Illinois, "multiple applicants" had shown interest in bringing the business to the area. She said Nothing Bundt Cakes will also soon open locations in Evanston, Naperville and Hinsdale.

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