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Aveda Salon Construction Begins in Downtown Wheaton

Construction begins in downtown Wheaton for Aveda Lifestyle Salon at 109 Main Street.

Construction began this week at 109 Main Street to prepare for an in downtown Wheaton.

Roy and Karen Millonzi, owners at Namasté in downtown Glen Ellyn, bought the City-owned property for $200,000 in February. The couple plans to open the salon and Aveda store in the summer.

“The City is pleased to see this internationally respected brand choose downtown Wheaton for its newest location,” said James Kozik, Director of Planning and Economic Development for the City of Wheaton. “It also puts this property back on the tax rolls, which is good for the City and the entire community.”

Roy Millonzi told City Council at a Nov. 7 meeting that Aveda identified downtown Wheaton as a desirable location for one of its Lifestyle salons, which incorporates retail sales and salon services. He said at the meeting the salon could open within four to six months. The Millonzis have owned Namasté salon in downtown Glen Ellyn for the past five years.

At an Oct. 11 Planning and Zoning Board meeting Aveda representative Sharon Nykaza told the board the Aveda salon would generate 45 to 65 percent of its revenue from the sale of Aveda products, following a "retail model first and service model second" business plan.

"We plan to use strong brand equity to draw customers to our salons... We have the most loyal customers," Nykaza said.

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